sports_esports

Free-To-Play Games

Free-to-play sports games as a scalable acquisition and retention channel.

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About This Service

Free-to-play is a proven traffic engine: The New York Times' games were played more than 11 billion times in 2024. We build the sports version: quick prediction and knowledge games that players return to daily.

From that engagement layer, players move on to your sportsbook in a natural way.

What players see

Built mobile-first, because that is where the games get played.

Lingoal in the Wildz Expertz app: a daily sports word puzzle with a letter grid, colour-coded guesses and an on-screen keyboard, in the Wildz purple palette.

Wildz Expertz: guess the sports word of the day, with hints to spend.

Link IX in the Unibet Experts app: a grid of football shirts to link to the right countries against a running clock, showing XP earned and progress so far.

Unibet Experts: build the line-up before the clock runs out.

Match It in the Unibet Experts app: a grid of names to sort into groups, with lives remaining and a first group already solved.

Unibet Experts: group the answers, and mind how many lives are left.

Key Features

sports_esportsProven engagement model

Built on globally successful free-to-play mechanics.

groupRetention by design

Daily formats that build a return habit.

tuneCustomizable mechanics

Tailored to your brand and local sports.

powerSeamless integration

Plugs into your existing platform.

Pricing

Starting from €1,500

Final pricing depends on the number of games, integration and moderation requirements.

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